I took a chance and entered this project in the GD:USA Annual Design Competition. It had been an amazing project – the client just wanted it to look better than the previous year. It was like getting the keys to the car and told to just have fun. Mr. Griesemer’s tender image captured the mood of the competitor’s and the simple design choice of wrapping the ribbon around them both made the project come alive. Design doesn’t have to be complicated or over the top. Sometimes, simple is very very beautiful.